I started the process of understanding financial institution color theory which aligns with their business brand. A dark shade of blue #073D75 and white #FFFFFF symbolizes conveying trust, stability, professionalism, and credibility. And Montserrat and Poppins font for clarity and simplicity, it is commonly used in technology and financial websites.
Website Responsiveness
In today’s digital landscape, accessibility across all screen sizes is essential. As part of developing the website, a key focus was ensuring responsive design — allowing the site to deliver a seamless and optimized experience whether viewed on desktop, tablet, or mobile devices.
A website design that outlined the business services and gave potential customers an easy way to get in touch. I decided to go with a simple five-page website which can be seen on the iframe mobile site below. It has 5 menus. Clicking on a link in the top navigation bar would slide the user down to the appropriate section of the pages.
Call To Action (CTA)
There are Call to Action (CTA) on every page which is the most important element in web design. I used a contact form with a specific service inquiry or type of service and a CTA of Appointment Booking using Calendly as a Scheduling tool.
